A rough import, the markup of this article must be changed before translation can begin. Prime Concentration

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Author : David Bogert

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2 minutes, Prime Concentration, Prime Concentration 

Seachem makes two water conditioners, Prime and Safe. They make a series of claims about these two products which are simply snake oil marketing hype. This article examines one of those claims.


False claim #5, Prime is 5x More Concentrated Than Competing Products   


In their literature Seachem claims that Prime is 5X more “concentrated” than competing products. This is just snake oil marketing hype.  There are some products which are much more “dilute” than Prime. The pure rip off that is Top Fin conditioner is ten times more “dilute” than Prime. So for Top Fin the claim is true.  But the popular API conditioner is three times more “concentrated” than Prime.

Maylandia sp. Red Top Gallireya Reef
Maylandia sp. Red Top Gallireya Reef

We did a test of the ability of various water conditioners to neutralize chlorine. They were all very similar, neutralizing 1 to 2 ppm chlorine, AT THE DOSAGE RECOMMENDED ON THE BOTTLE. This testing included Seachem Prime. The Prime was not “five times more concentrated”, at least not in the sense that it neutralizes more chlorine if used per the instructions.

Prime and Safe are very reasonably priced as far as water conditioners go.  Here is the costing data on Prime and Safe. This is the cost of conditioner required to neutralize 1 ppm chlorine in a 50% water change on a 200 gallon aquarium. This is not a lot of money (except for Top Fin).

Conditioner Cost
Conditioner Cost
tropical fish image Sciaenochromis fryeri OB blueberry

Sciaenochromis fryeri OB blueberry

The author must emphasis here that Prime and Safe are perfectly safe to use with fish and are both effective and inexpensive ways to neutralize chlorine or chloramine in tap water. The author’s research has ONLY shown Prime and Safe do not even temporarily “detoxify” or “bind” ammonia, nitrite, or nitrate.

Other False Claims

In addition to the false claim that Prime is five times more concentrated than other conditioners, Seachem goes on to make the following false claims about Prime and Safe:

All of these claims are nothing more than snake oil marketing hype with no more validity than the late night commercials for hair loss products or virility enhancing pills. To go to an article proving each claim false simply click on the link on the false claim. All of these claims are proven false by testing delineated in each of the articles.